Recent analysis by EBU Media Cybersecurity project indicated that a third of media systems studied had significant security vulnerabilities that could be exploited by attackers to disrupt and damage infrastructures, interfere with broadcasting services, or compromise critical information.  As the media industry continues to transform and converge with IP-based systems, addressing these risks is imperative.

Content provenance is an equally important focus. We see an exponential rise of misinformation and the emergence of powerful AI-enabled creation and editing tools that require access to huge quantities of content. It is critical to secure content provenance information throughout its production and distribution. A neutral and reliable source of trust is essential to ensure transparency and fairness between all media actors and the audience. Together with provenance data, any usage  and licensing conditions set by the content owners can also be securely attached to the content and retrieved, facilitating transparency, interoperability and enforcement of legal rights of content owners on any distribution channel.