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Security4media is an non-profit association that aims at building a secure and trustworthy media landscape through collaboration among media organizations, cybersecurity companies, and technology companies.
- Support media organizations and vendors in implementing best practices to improve the overall cybersecurity of media.
- Ensure the authenticity and integrity of content throughout the production and distribution process.
Recent analysis by EBU Media Cybersecurity project indicated that a third of media systems studied had significant security vulnerabilities that could be exploited by attackers to disrupt and damage infrastructures, interfere with broadcasting services, or compromise critical information. As the media industry continues to transform and converge with IP-based systems, addressing these risks is imperative.
Content provenance is an equally important focus. We see an exponential rise of misinformation and the emergence of powerful AI-enabled creation and editing tools that require access to huge quantities of content. It is critical to secure content provenance information throughout its production and distribution. A neutral and reliable source of trust is essential to ensure transparency and fairness between all media actors and the audience. Together with provenance data, any usage and licensing conditions set by the content owners can also be securely attached to the content and retrieved, facilitating transparency, interoperability and enforcement of legal rights of content owners on any distribution channel.